Why We Went Headless

After years of building traditional WordPress themes, we made the leap to headless. The catalyst was performance — our clients needed sub-second page loads and we kept fighting the monolith to get there.

With WPGraphQL and Astro, we get the best of both worlds: WordPress as a familiar, powerful CMS for editors, and a modern frontend that ships minimal JavaScript and renders at the edge.

The tradeoff is complexity in the build pipeline and preview workflow. But with the right tooling — mu-plugins for preview redirects, environment-based config, and solid migration scripts — the developer experience is excellent.